Welcome sequences, nurture flows, launch campaigns, newsletters. Emails people actually open, actually read, and actually click.
Email is the highest-ROI marketing channel that exists. But only if people open your emails, read past the first line, and click where you want them to click. Most email copy fails at all three — because it is written as an afterthought by someone who does not specialise in email. We do. Our Email Copy service covers welcome sequences (the 5-7 emails that turn a new subscriber into a warm lead), nurture sequences (ongoing emails that build trust and stay top-of-mind), launch and promotion campaigns (the emails that drive sales when it counts), re-engagement sequences (winning back cold subscribers before you lose them), and newsletter templates and editorial calendars. Every email is written with subject line A/B testing options, preview text optimisation, clear call-to-action hierarchy, mobile-first formatting (63% of emails are read on phones), and unsubscribe-reducing relevance. Average results across our email projects: 34% average open rate (industry average: 21%), 4.8% average click rate (industry average: 2.6%), 22% of total client revenue attributable to email. We write for Mailchimp, Klaviyo, ConvertKit, ActiveCampaign, HubSpot, and any platform that sends emails.
You fill out our detailed intake form. Then we talk for 45-90 minutes. We ask questions you have probably never been asked about your business — because the best copy comes from the deepest understanding.
We study your audience, your competitors, and your market. We read your reviews. We read their reviews. We learn the exact words your customers use to describe their problems — because those words become your copy.
First draft. Written by a senior copywriter (not an intern, not an AI). You receive every page in a Google Doc with comments explaining our strategic choices. Nothing is random.
Your feedback. Our revisions. We go back and forth until every sentence earns its place. Revision rounds are not a formality — they are where good copy becomes great copy.
Final copy delivered in clean, ready-to-implement format. If you need help briefing your designer or developer, we will join the call. Our job is not done until the words are live and working.