Plus Copywriting is a Lisbon-based copywriting studio for businesses that have outgrown their DIY copy. We write websites, emails, ads, and sales pages — all with one goal: making strangers trust you enough to buy.
Most businesses underestimate their copy and overestimate their design. The truth is: people read before they click. They read before they buy. They read before they trust. If your words are lazy, your business looks lazy. We fix that.
A Lisbon-based project management SaaS rewrote their entire website with us. Free trial signups increased 312% in 90 days. The only thing that changed was the words.
One 4,000-word sales page. One product launch. €2.1M in revenue over 12 months. The page still runs today, unchanged, because the copy still converts.
A Portuguese skincare brand's welcome sequence was getting 14% opens. We rewrote 7 emails. Open rate jumped to 48%. Click rate tripled. Revenue per subscriber increased 67%.
You fill out our detailed intake form. Then we talk for 45-90 minutes. We ask questions you have probably never been asked about your business — because the best copy comes from the deepest understanding.
We study your audience, your competitors, and your market. We read your reviews. We read their reviews. We learn the exact words your customers use to describe their problems — because those words become your copy.
First draft. Written by a senior copywriter (not an intern, not an AI). You receive every page in a Google Doc with comments explaining our strategic choices. Nothing is random.
Your feedback. Our revisions. We go back and forth until every sentence earns its place. Revision rounds are not a formality — they are where good copy becomes great copy.
Final copy delivered in clean, ready-to-implement format. If you need help briefing your designer or developer, we will join the call. Our job is not done until the words are live and working.
Let us write the words that make the difference.
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