Plus Copywriting was started in 2020 by Ana, a brand strategist who spent eight years at advertising agencies in London and Lisbon, and Tomás, a direct-response copywriter who had generated over €5M in trackable revenue from his copy before turning 30. In 2022, Beatriz joined — a journalist turned content strategist who brings editorial rigour to everything we publish.
We are three people. That is not going to change. We are not building an agency. We are building a studio — small enough that every client works directly with a senior writer, large enough that we can take on 8-10 projects per month without sacrificing quality.
We are based in Lisbon's Chiado neighbourhood, in a small office above a bookshop — which feels appropriate for people who work with words. We write in English and Portuguese. About 60% of our clients are outside Portugal: UK, Germany, Netherlands, Spain, and the US.
2,400+ pages written. 340+ brands voiced. Average conversion lift from our copy: 41%. €9.2M in directly trackable revenue from sales pages, email sequences, and ad campaigns we have written. We measure everything because words should be accountable.
We are not cheap. We are not fast. We are very, very good at turning your business into words that make people buy. If that is what you need, we should talk.
Human-written. Always.
We do not use AI to write copy. AI generates average words from average patterns. Our clients hire us because they want above-average results. That requires above-average thinking — which requires a human.
Strategy before sentences.
We never start writing until we understand why we are writing, who we are writing to, and what we want them to do. Copy without strategy is just words.
Measured by revenue, not word count.
We track conversions, revenue, open rates, click rates — the numbers that prove copy is working. Page views and word counts are vanity. Sales are not.