Your voice. Your story. Your positioning. Distilled into a framework that makes every piece of communication feel unmistakably, consistently you.
Brand messaging is the invisible infrastructure beneath everything you say. When it is strong, every email, every social post, every sales conversation feels consistent and confident. When it is weak — or nonexistent — your brand sounds different every time someone writes on its behalf. Our Brand Messaging service creates the foundational document that makes consistency possible. Every brand messaging project includes a 90-minute brand deep-dive session, audience persona development (who you are talking to, what they care about, what language they use), competitive voice analysis (how does your market sound, and where is the white space), brand positioning statement (the single sentence that captures what you do, for whom, and why it matters), mission and vision refinement, tone of voice guide with do/don't examples across scenarios, key messages by audience segment, elevator pitch (15 seconds, 30 seconds, 60 seconds), tagline and strapline options (we present 10-15 for you to choose from), and a brand messaging playbook document (30+ pages) that any writer — in-house or freelance — can use to write on-brand copy without needing to call you. Timeline: 14-18 working days. This document will be the most referenced asset your marketing team owns.
You fill out our detailed intake form. Then we talk for 45-90 minutes. We ask questions you have probably never been asked about your business — because the best copy comes from the deepest understanding.
We study your audience, your competitors, and your market. We read your reviews. We read their reviews. We learn the exact words your customers use to describe their problems — because those words become your copy.
First draft. Written by a senior copywriter (not an intern, not an AI). You receive every page in a Google Doc with comments explaining our strategic choices. Nothing is random.
Your feedback. Our revisions. We go back and forth until every sentence earns its place. Revision rounds are not a formality — they are where good copy becomes great copy.
Final copy delivered in clean, ready-to-implement format. If you need help briefing your designer or developer, we will join the call. Our job is not done until the words are live and working.
Words that sell. Written by humans. For humans.
Order — €119.70